You don’t know it yet, but you worship Amanda Fries. She has single handedly made it significantly easier for you to shop online. The biggest hesitancy that many of us face when doing so is, “What freaking size am I supposed to buy?!” And let’s face it, nothing is more of a pain in the ass than the old return by snail mail; finding a box (because if you’re like me, you’ve already hastily thrown the original one away), paying for shipping, schlepping to the post office, blah, blah, blah. It’s enough to make me want to hoof it to The Grove on a Saturday, and if you live in L.A, you know that that’s about as appealing as eating light bulb. Never fear ladies because SizeWize.com is in the hizzay…WOOT WOOT!

The concept behind SizeWize is simple.  The website tells online shoppers their correct size for nearly every women’s clothing brand and retailer, from Abercrombie and Fitch to Zumiez. One of their most unique features is the ability to enter one’s clothing size in one brand, and then search for the correct size in any other brand (HI!). “If someone wears a size 6 petite pants in Ann Taylor, and they want to know what their size is in Banana Republic, now they can find out,” explains Amanda Fries, the goddess behind SizeWize. Customers can also enter their measurements to find out their correct size in almost any brand, as well.

Better still SizeWize is free! Fries goes on to say that “I created this site because so many of my friends were complaining about the exact same problem that I had. Shopping for clothes online is supposed to save you time and money, because you don’t have to spend the gas money and take the time to drive to the mall, find a parking space, and then wait in line for the waiting room, and then wait in line again to pay for your clothing. But in reality, we waste more time and money returning or exchanging items because we have to guess at what size to buy. Any woman who’s ever shopped for clothing knows that you can be a size six in one brand and a twelve in another brand!” And so, SizeWize was born. Because Fries knows that women like to shop for their children online as well, she currently has a children’s version in development. Could we love her any more…?