Navy Shift Dress With Pink Embroidered Flowers (Right)

Black Leather Motorcycle Jacket $139.99

Tracy Feith is probably most well known for the ‘morning after’ dress he created for Michelle Obama. Being an avid surfer and subsequently hugely ‘beach’ influenced, he’s been on the west coast for years in high end department stores, amongst others. I’ve always been drawn to his vivid and flirty dresses for both their comfort and beauty, yet what I wasn’t so crazy about were the price tags; Enter Target. Feith has collaborated with the retail giant for yet another GO International campaign. While it appears to have some classic Feith hallmarks in both ease and print (fifteen of them are his original patterns), it somehow feels younger to me than his earlier collections. It could also be the twelve year old models and/or the styling; Much like the McQ Alexander McQueen campaign, I think I like the pieces better separately. I’m especially digging the navy shift embroidered with pink flowers, as well as the cropped motorcycle jacket – so cute and the jacket for spring. The good news is not only is it actually leather, it’s also the costliest item (at $139.99) in the sixty piece collection. The rest will run you from $14.99 to $44.99, and will be available both in-store and online, from May 17th through June 27th. I’m on the fence. You…? (Sidebar: I’m pretending that I don’t know the brunette model is on The City – thank God I don’t know her name.)